Longevity Lessons with Gianluca Genoni
When Longevity Meets the Deep: My Experience with Gianluca Genoni There’s something profound that connects scuba diving and longevity. An invisible thread woven through mindful breathing, body awareness, and the respect of one’s limits. It’s on this shared ground that I had the pleasure of meeting Gianluca Genoni—world-renowned freediving champion and, today, an advocate of […]
I cloned my wife
I admit it: I cloned my wife.But before you imagine a Black Mirror episode, let me clarify—I didn’t do it to replace her at home… I did it to multiply her at work. Francesca Zambonin, besides being the person I share my life with, is a brilliant and tireless lawyer, always looking for new ways […]
5…4…3… seconds rule to grab attention
You only have 5 seconds. That’s how long it takes for a visitor to decide whether to stay or leave.
Insta360 Ace Pro 2 underwater: our real-world test
After years of lugging heavy DSLRs and bulky underwater housings on our dive trips, this year we decided it was time for a change: no DSLR, just action cams.We packed the brand-new Insta360 Ace Pro 2 alongside our trusted X4 for a week of intense diving adventures in Sharm El Sheikh with Camel Dive Club. […]
AI Is Everywhere: Use Your Brain
As AI becomes part of every profession—from marketing to gardening—the real challenge isn’t replacing people, but empowering them. This is a call to learn, adapt, and lead—before someone else (or something else) does.
The decline of scuba diving
An in-depth look at the decline of scuba diving in Italy: from aging diver demographics to falling certification numbers, tourism struggles, and equipment market shifts. Backed by real data and trends.
Longevity Evolution 2025: a journey between science and mindset
On March 15 and 16, I had the pleasure of attending Longevity Evolution, the event organized by Filippo Ongaro & his team in Riccione.
Social Media Marketing Without Ads?
Without Ads, social media won’t work: advertising budget is essential (unfortunately)
Amazon Parapharmacy in Milan: first impressions
SnippetAmazon’s new parapharmacy in Milan is an intriguing experiment, blending retail and technology. However, the digital integration feels incomplete, with limited benefits for Prime users. The real strategy seems to focus on online expansion rather than revolutionizing the in-store experience. Amazon Parapharmacy: between media hype and an experience that raises doubts This morning, I visited […]
Splash: my vision of AI for scuba diving
I have always believed in technology as a tool to enhance the world of scuba diving. Today, I can finally introduce Splash, the first virtual assistant dedicated to divers, developed by Zero Pixel in collaboration with LogXY. This is not just another chatbot, but a specialized AI Agent designed to guide enthusiasts on their adventures, […]