Beyond Marketing blog

by Marco Daturi

Marketing, with its ever-evolving dynamics and constant challenges, will remain at the core of the blog’s content. This is not only because it is my field of specialization but also because it is a vibrant subject that deeply intertwines with our daily lives and societal evolutions. At the same time, the blog will also be a space to explore different themes, reflecting on how my passions intersect with the world of marketing and my life, enriching it with new perspectives and ideas.

ricky-gervais-mortality in Milan

Ricky Gervais in Milan

Ricky Gervais made his Milan debut with “Mortality” — and I was there. Between sharp sarcasm, uncomfortable truths, and bittersweet laughter (helped by a couple of Spritz), I found myself wondering: are we laughing because we get it, or because everyone else is? Maybe it doesn’t matter. What matters is being there. And laughing while we can.

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Ambush-Marketing

Ambush Marketing

Ambush marketing: creative or parasitic? Discover what it is, legal risks, and how brands exploit major events without official sponsorships.

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avatar creation

I cloned my wife

I admit it: I cloned my wife.But before you imagine a Black Mirror episode, let me clarify—I didn’t do it to replace her at home…

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