
Marketing, with its ever-evolving dynamics and constant challenges, will remain at the core of the blog’s content. This is not only because it is my field of specialization but also because it is a vibrant subject that deeply intertwines with our daily lives and societal evolutions. At the same time, the blog will also be a space to explore different themes, reflecting on how my passions intersect with the world of marketing and my life, enriching it with new perspectives and ideas.

Life and work can’t be read from an Excel spreadsheet.

AI and Creativity: my interview with VistaCreate at Intersections in Milan.
How AI-powered avatars help professionals like lawyers build authority, consistency, and virality on TikTok and beyond.

Insta360 X5 underwater test and review: 8K 360° video, dive case up to 60m, AI stick removal, and comparison with Insta360 X4.

Ricky Gervais made his Milan debut with “Mortality” — and I was there. Between sharp sarcasm, uncomfortable truths, and bittersweet laughter (helped by a couple of Spritz), I found myself wondering: are we laughing because we get it, or because everyone else is? Maybe it doesn’t matter. What matters is being there. And laughing while we can.

“Taking care of yourself isn’t a luxury—it’s a smart choice. Do it today to live better tomorrow.” – Alessia Zecchini

Ambush marketing: creative or parasitic? Discover what it is, legal risks, and how brands exploit major events without official sponsorships.

When Longevity Meets the Deep: My Experience with Gianluca Genoni There’s something profound that connects scuba diving and longevity. An invisible thread woven through mindful

I admit it: I cloned my wife.But before you imagine a Black Mirror episode, let me clarify—I didn’t do it to replace her at home…