Marco Daturi | My Marketing

30+ years in marketing

I have been supporting clients to push their businesses thru marketing since 1993.

I’ve personally experienced hundreds of projects in several companies acting in different business fields. I was among the first to believe in inbound marketing, differentiation and digitization as drivers for development.

To be effective, marketing should be silently lead by planning, built on a solid understanding of customers needs. We should have a clear corporate identity and start planning from a blank sheet.

Marco Daturi Tweet

I began working while attending the university and I never stopped improving my skills in marketing, sales and management control. 

I started from scretch. After a nine-months-unpaid stage in Nielsen and the military service, I became consultant working for ENI and then continued in multinational companies such as Festo, Wolters Kluwer and Cerba HealthCare.
A few years ago I founded Zero Pixel, what we like to define as an accessible marketing boutique for companies and professionals.

I loved to work with small companies and to develop my own projects, founding Zero Pixel and creating numerous websites, community and different projects.

Doctor in Economics, I completed a Marketing post-graduate master in marketing and several specializations in marketing and management.

  • Chief Marketing Officer for Cerba HealthCare Italia
  • Marketing and sales controlling for Wolters Kluwer Italia (230+ M€)
  • Marketing management for Festo 
  • Marketing business development for TCI in Europe, Russia and Morocco
  • Start-up of Zero Pixel marketing agency
  • Marketing management for Mec Gru
  • Marketing management for SWF Italia
  • Marketing management for KFI
  • Cross selling business operation at Ipsoa Editore
  • Marketing business development in Studio Legale Zambonin
  • Sales and administration management Festool Italia
  • Sales and marketing development for Infopress
  • Consultant for Jerà Informatica at Eni
  • Founder of ScubaPortal, the leading italian scubadiving media
  • Strategic audit of the setup phase of a new Italian branch for a multinational company (industrial sector – private info)
  • Many other experiences during 30 years of consultancy working on several projects
  • Book: Change Marketing | Libri D’Impresa
  • Book: Scuba 2.0 | Hoepli
  • ScubaZone Magazine | Zero Pixel
  • Cerba Italia Magazine | Cerba HC Italia
  • Book: Scuba Italia |  Magenes
  • Book: I Dive Therefore I Am |  Reef Writers Corporation
  • More than 100 articles for serveral editors
  • 2 workbooks
  • Malta Diving Guide |  Malta Tourism Authority
  • Doctor in Economics and Commerce | University of Pavia
  • Marketing Lab Master | University of Pavia
  • Sport Manager Master | CONI
  • Web marketing | School of Palo Alto
  • Retail and Category Management | Nielsen Spa
  • Micromarketing | Nielsen Spa
  • GeoMarketing | Nielsen Spa
  • Accounting Controlling | Controller Akademie
  • Project management | School of Palo Alto 
  • Teamwork & Management | School of Palo Alto 
  • Eco-management | University of Pavia
  • PNL basic, PNL advanced | CONI
  • SAP Business Objects Designer | SAP Italy
  • Economy and Finance for Concerns | University of Pavia
  • Fitness instructor | FIF
  • Dive Master | Padi
  • APR Pilot | EASA & ENAC

My lastest book:

Change Marketing

How to manage change by marketing starting from corporate identity review. 

228 pages | 4 sections | 3 extras

More information
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Recent projects

Lately I have been busy with:
cerba
Visit Cerba Healthcare Italia
Visit Zero Pixel
Visit Studio Legale Zambonin

Recommendations

“I rarely had come across a standout talent like Marco. Loyal to his colleagues, I have appreciated his open minded approach, as well as his problem solving attitude. Tough worker, forward looking, one of the few that can really walk-the talk."
alberto-kusmic-BN
Alberto Kusmic
“Marco has incredible motivation and insight when it comes to bringing the latest in digital marketing innovations to the global community. He has enabled us to share our goal as an industry leader, to provide outstanding services with great success.”
Hesham Gabr
“Marco was probably the best manager I had in Italy: responsible, results oriented, great teams leader. As a person is even better than as a proffesional. Always happy and with a wonderful smile, is able to transmit good energy to anyone.”
FRANCISCO LEIVA
Francisco Leiva Larrucea
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