Life isn’t an Excel spreadsheet
24 November 2025
Life and work can’t be read from an Excel spreadsheet.
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Marketing is challenging, interesting and keeps us going.
Every day, every project, every relationship.
Many other passions give me positive life sparks too.
Driving change through marketing: initiating transformation with a corporate identity review.
228 pages | 4 sections | 3 extras
Scuba diving defines “Exploring” for me—it’s my lifestyle.
With over 1,500 dives and countless underwater shots, I’ve seen and shot the world’s wonders beneath the surface.
I founded ScubaPortal, Italy’s largest diving media, with over 5,000 articles and 100,000+ annual visitors.
Recently I invented Splash, the 1st AI Agent for scuba divers.
Life and work can’t be read from an Excel spreadsheet.
AI and Creativity: my interview with VistaCreate at Intersections in Milan.
How AI-powered avatars help professionals like lawyers build authority, consistency, and virality on TikTok and beyond.
