Amazon Parapharmacy in Milan: first impressions
SnippetAmazon’s new parapharmacy in Milan is an intriguing experiment, blending retail and technology. However, the digital integration feels incomplete, with limited benefits for Prime users. The real strategy seems to focus on online expansion rather than revolutionizing the in-store experience. Amazon Parapharmacy: between media hype and an experience that raises doubts This morning, I visited […]