{"id":4798,"date":"2025-03-10T14:48:44","date_gmt":"2025-03-10T13:48:44","guid":{"rendered":"https:\/\/www.daturi.com\/qwerty\/?p=4798"},"modified":"2026-03-10T15:01:37","modified_gmt":"2026-03-10T14:01:37","slug":"kfi","status":"publish","type":"post","link":"https:\/\/www.daturi.com\/qwerty\/kfi\/","title":{"rendered":"KFI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4798\" class=\"elementor elementor-4798\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4095dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4095dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2adf3e2\" data-id=\"2adf3e2\" 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.elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Dare identit\u00e0 e coerenza a un\u2019azienda tecnologica della Supply Chain.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b939d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b939d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e9de0c\" data-id=\"8e9de0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cbec1d elementor-widget elementor-widget-spacer\" data-id=\"7cbec1d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column 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.elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66ef673 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66ef673\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de7bb50\" data-id=\"de7bb50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d3ac1c elementor-widget elementor-widget-text-editor\" data-id=\"4d3ac1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"color: inherit; font-family: inherit; font-size: 2rem; font-weight: bolder;\">Azienda: KFI<\/span><\/h2>\n<div>\u00a0<\/div>\n<div>\n<p>KFI \u00e8 un\u2019azienda specializzata nella <strong>digitalizzazione e gestione delle diverse fasi della Supply Chain<\/strong>, con soluzioni software e hardware dedicate alla tracciabilit\u00e0 dei flussi e all\u2019ottimizzazione dei processi intralogistici.<\/p>\n<p>Grazie a competenze tecnologiche, consulenziali e di processo, KFI supporta le aziende nello sviluppo di <strong>sistemi innovativi per la gestione delle operazioni logistiche<\/strong>, offrendo soluzioni personalizzate e integrate.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caf9906 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caf9906\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f02e8c\" data-id=\"9f02e8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b53bd33 elementor-widget elementor-widget-image\" data-id=\"b53bd33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/logo-kfi-1024x341.jpg\" class=\"attachment-large size-large wp-image-4802\" alt=\"\" srcset=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/logo-kfi-1024x341.jpg 1024w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/logo-kfi-300x100.jpg 300w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/logo-kfi-768x256.jpg 768w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/logo-kfi.jpg 1350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f49b57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f49b57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-876a4a6\" data-id=\"876a4a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a739af8 elementor-widget elementor-widget-spacer\" data-id=\"a739af8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1042c68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1042c68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2311f5\" data-id=\"c2311f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b54d279 elementor-widget elementor-widget-text-editor\" data-id=\"b54d279\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wp-block-columns\">\n<h2 class=\"wp-block-column\"><strong style=\"color: inherit; font-family: inherit; font-size: 2rem;\">Informazioni<\/strong><\/h2>\n<\/div>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<li><strong>Settore:<\/strong> Supply Chain &amp; Intralogistica<\/li>\n<li><strong>Periodo:<\/strong> 2020-2023<\/li>\n<li><strong>Ruolo:<\/strong> Advisor marketing e comunicazione<\/li>\n<li><strong>Contesto:<\/strong> Azienda tecnologica con forte competenza tecnica e necessit\u00e0 di armonizzare immagine e comunicazione<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e83aee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e83aee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a754ad\" data-id=\"7a754ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87bbc22 elementor-widget elementor-widget-spacer\" data-id=\"87bbc22\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6844114 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6844114\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29bc5ec\" data-id=\"29bc5ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d97e3ff elementor-widget elementor-widget-image\" data-id=\"d97e3ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/kfi-night.jpg\" class=\"attachment-full size-full wp-image-4803\" alt=\"\" srcset=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/kfi-night.jpg 1920w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/kfi-night-300x169.jpg 300w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/kfi-night-1024x576.jpg 1024w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/kfi-night-768x432.jpg 768w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/kfi-night-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00e8a27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00e8a27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a4040f\" data-id=\"1a4040f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0d6214 elementor-widget elementor-widget-spacer\" data-id=\"c0d6214\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e900351 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e900351\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee17402\" data-id=\"ee17402\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29711a8 elementor-widget elementor-widget-text-editor\" data-id=\"29711a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Il contesto<\/strong><\/h2>\n<p>KFI opera in un settore altamente tecnico, dove il valore dell\u2019azienda \u00e8 legato soprattutto alle <strong>competenze ingegneristiche e alla capacit\u00e0 di sviluppare soluzioni su misura<\/strong>.<\/p>\n<p>Nel tempo l\u2019offerta si \u00e8 ampliata e l\u2019azienda ha consolidato la propria presenza sul mercato. Tuttavia l\u2019immagine e gli strumenti di comunicazione non riflettevano pienamente la qualit\u00e0 delle soluzioni sviluppate.<\/p>\n<p>Serviva un lavoro di <strong>armonizzazione e coordinamento<\/strong>, capace di allineare identit\u00e0, messaggi e strumenti.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>La sfida<\/strong><\/h2>\n<p>La sfida non era semplicemente aggiornare alcuni materiali.<\/p>\n<p>Era:<\/p>\n<ul>\n<li>definire una <strong>corporate identity coerente<\/strong><\/li>\n<li>rendere pi\u00f9 chiara la proposta di valore dell\u2019azienda<\/li>\n<li>coordinare i diversi strumenti di comunicazione<\/li>\n<li>creare una base solida per la crescita futura<\/li>\n<li>organizzare il team marketing interno<\/li>\n<\/ul>\n<p>Il tutto mantenendo un linguaggio tecnico e credibile, coerente con il settore.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Cosa ho fatto<\/strong><\/h2>\n<p>Ho lavorato come <strong>advisor per il marketing e la comunicazione<\/strong>, coordinando le attivit\u00e0 tra risorse interne e agenzie esterne.<\/p>\n<p>In particolare:<\/p>\n<ul>\n<li>definizione e armonizzazione della <strong>corporate identity tramite utilizzo mio modello a matrice<\/strong><\/li>\n<li>sviluppo di <strong>nuovi loghi e materiali istituzionali<\/strong><\/li>\n<li>progettazione e aggiornamento di <strong>brochure aziendali e di prodotto<\/strong><\/li>\n<li>coordinamento della realizzazione dei <strong>siti web<\/strong><\/li>\n<li>sviluppo di <strong>contenuti video e strumenti di presentazione<\/strong><\/li>\n<\/ul>\n<p>L\u2019obiettivo \u00e8 stato garantire coerenza tra tutti gli strumenti di comunicazione, mantenendo un approccio concreto e orientato al business.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Risultato<\/strong><\/h2>\n<p>Il lavoro ha permesso di:<\/p>\n<ul>\n<li>rafforzare l\u2019identit\u00e0 aziendale<\/li>\n<li>migliorare la coerenza della comunicazione<\/li>\n<li>allineare l\u2019immagine dell\u2019azienda alla qualit\u00e0 delle soluzioni offerte<\/li>\n<\/ul>\n<p>KFI ha potuto presentarsi al mercato con una comunicazione pi\u00f9 chiara, solida e coerente con il proprio posizionamento tecnologico.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c70e09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c70e09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63b7e39\" data-id=\"63b7e39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86c2a90 elementor-widget elementor-widget-spacer\" data-id=\"86c2a90\" 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elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2a5371 elementor-widget elementor-widget-text-editor\" data-id=\"f2a5371\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"text-align: left;\">Quando la tecnologia \u00e8 complessa, la comunicazione deve essere ancora pi\u00f9 chiara.<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd7c831 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd7c831\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b801f2\" 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Grazie a competenze tecnologiche, consulenziali e di processo, KFI supporta le aziende nello [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KFI - Marco Daturi - Consulenza strategica di marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daturi.com\/qwerty\/kfi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KFI - Marco Daturi - Consulenza strategica di marketing\" \/>\n<meta property=\"og:description\" content=\"Dare identit\u00e0 e coerenza a un\u2019azienda tecnologica della Supply Chain. 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