{"id":4770,"date":"2025-03-06T17:04:59","date_gmt":"2025-03-06T16:04:59","guid":{"rendered":"https:\/\/www.daturi.com\/qwerty\/?p=4770"},"modified":"2026-03-10T15:01:43","modified_gmt":"2026-03-10T14:01:43","slug":"cerba-healthcare-italia","status":"publish","type":"post","link":"https:\/\/www.daturi.com\/qwerty\/cerba-healthcare-italia\/","title":{"rendered":"Cerba Healthcare Italia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4770\" class=\"elementor elementor-4770\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4095dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4095dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2adf3e2\" data-id=\"2adf3e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d08fa2 elementor-widget elementor-widget-heading\" data-id=\"0d08fa2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Dare coerenza e direzione a un gruppo sanitario in forte crescita.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b939d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b939d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e9de0c\" data-id=\"8e9de0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cbec1d elementor-widget elementor-widget-spacer\" data-id=\"7cbec1d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66ef673 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66ef673\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de7bb50\" data-id=\"de7bb50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d3ac1c elementor-widget elementor-widget-text-editor\" data-id=\"4d3ac1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"color: inherit; font-family: inherit; font-size: 2rem; font-weight: bolder;\">Azienda: Cerba HealthCare Italia<\/span><\/h2>\n<div>\u00a0<\/div>\n<div>\n<div style=\"flex-grow: 1;\">\n<p>Parte di un gruppo internazionale dedicato alla diagnostica ambulatoriale e alle analisi cliniche presente in\u00a090\u00a0Paesi, Cerba HealthCare Italia \u00e8 specializzata nei settori dei laboratori analisi, medicina dello sport, medicina del lavoro, radiologia, poliambulatori e service lab. Nel nostro Paese conta oltre 2.000 addetti, pi\u00f9 di 400 tra centri medici e di prelievo,\u00a0pi\u00f9 di 30 laboratori. Ogni anno esegue pi\u00f9 di 25 milioni di esami e offre i suoi servizi a oltre 5 milioni di pazienti<\/p>\n<p>Il gruppo opera attraverso numerose strutture sul territorio e offre servizi ad alto valore clinico, rivolgendosi a pazienti, aziende e istituzioni sanitarie. Negli anni ha intrapreso un percorso di crescita importante, tramite <strong>acquisizioni<\/strong>, che ha aumentato la complessit\u00e0 organizzativa e comunicativa.<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f49b57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f49b57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-876a4a6\" data-id=\"876a4a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a739af8 elementor-widget elementor-widget-spacer\" data-id=\"a739af8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1042c68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1042c68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2311f5\" data-id=\"c2311f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b53bd33 elementor-widget elementor-widget-image\" data-id=\"b53bd33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"356\" src=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/cerba-healthcare-italia-logo-1024x456.jpg\" class=\"attachment-large size-large wp-image-4774\" alt=\"cerba-healthcare-italia-\" srcset=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/cerba-healthcare-italia-logo-1024x456.jpg 1024w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/cerba-healthcare-italia-logo-300x134.jpg 300w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/cerba-healthcare-italia-logo-768x342.jpg 768w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/cerba-healthcare-italia-logo-1536x684.jpg 1536w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/cerba-healthcare-italia-logo.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b54d279 elementor-widget elementor-widget-text-editor\" data-id=\"b54d279\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wp-block-columns\">\n<h2 class=\"wp-block-column\"><strong style=\"color: inherit; font-family: inherit; font-size: 2rem;\">Informazioni<\/strong><\/h2>\n<ul>\n<li><strong>Settore<\/strong>: sanit\u00e0<\/li>\n<li><strong>Periodo<\/strong>: 2018 \u2013 oggi<\/li>\n<li><strong>Ruolo<\/strong>: Chief Marketing Officer<\/li>\n<li><strong>Contesto<\/strong>: Gruppo sanitario in crescita per acquisizioni e integrazione di realt\u00e0 diverse<\/li>\n<\/ul>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e83aee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e83aee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a754ad\" data-id=\"7a754ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87bbc22 elementor-widget elementor-widget-spacer\" data-id=\"87bbc22\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6844114 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6844114\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29bc5ec\" data-id=\"29bc5ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc600bd elementor-widget elementor-widget-video\" data-id=\"bc600bd\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=HWB77LpY_-c&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00e8a27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00e8a27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a4040f\" data-id=\"1a4040f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0d6214 elementor-widget elementor-widget-spacer\" data-id=\"c0d6214\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e900351 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e900351\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee17402\" data-id=\"ee17402\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29711a8 elementor-widget elementor-widget-text-editor\" data-id=\"29711a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Il contesto<\/strong><\/h2>\n<p>Cerba HealthCare \u00e8 \u00e8 nata in Italia con l\u2019acquisizione dei centri Delta Medica nel 2017. Da allora la crescita del gruppo \u00e8 continuata passando da 25 a oltre 400 centri.<\/p>\n<p>Non aveva un problema di visibilit\u00e0.<br \/>Aveva necessit\u00e0 di armonizzare la comunicazione e di coordinare le attivit\u00e0 di marketing.<\/p>\n<p>La crescita aveva portato:<\/p>\n<ul>\n<li>brand e identit\u00e0 differenti<\/li>\n<li>ecosistemi digitali eterogenei<\/li>\n<li>linguaggi diversi tra strutture<\/li>\n<li>difficolt\u00e0 nel coordinamento dei contenuti e dei canali<\/li>\n<li>pluralit\u00e0 di servizi offerti ai pazienti<\/li>\n<\/ul>\n<p>La sfida non era \u201cfare pi\u00f9 marketing\u201d.<\/p>\n<p>Era:<\/p>\n<ul>\n<li><strong>mettere ordine<\/strong> in un sistema articolato<\/li>\n<li>costruire una visione comune<\/li>\n<li>rendere il marketing uno strumento a supporto delle decisioni<\/li>\n<li>accompagnare il cambiamento interno, non solo raccontarlo<\/li>\n<\/ul>\n<p>Il tutto mantenendo un approccio responsabile, coerente con il ruolo sociale della sanit\u00e0.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Cosa ho fatto<\/strong><\/h2>\n<p>Ho lavorato come <strong>Chief Marketing Officer<\/strong>, con un ruolo ufficiale nella governance della societ\u00e0, trasversale tra direzione, strutture operative e fornitori esterni.<\/p>\n<p>In particolare, mi sono occupato di:<\/p>\n<ul>\n<li>coordinamento di team interni ed esterni<\/li>\n<li>definizione delle <strong>linee guida di brand <\/strong>coerenti con il gruppo<\/li>\n<li>armonizzazione dell\u2019identit\u00e0 e dei linguaggi del gruppo<\/li>\n<li>razionalizzazione dell\u2019ecosistema digitale<\/li>\n<li>razionalizzazione e consolidamento dell\u2019ecosistema digitale online<\/li>\n<li>integrazione del marketing con sistemi di <strong>analisi dati, reputazione online e customer experience<\/strong><\/li>\n<li>supporto allo sviluppo di progetti legati a <strong>prevenzione, diagnostica avanzata e longevity<\/strong><\/li>\n<li>sviluppo marketing B2C e B2B<\/li>\n<\/ul>\n<p>Un lavoro continuo, strutturale, pi\u00f9 orientato al metodo che alle singole campagne.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Risultato<\/strong><\/h2>\n<p>Il percorso ha portato a:<\/p>\n<ul>\n<li>una maggiore <strong>coerenza di brand <\/strong>con il mantenimento di un unico brand nazionale accompagnato dai brand storici locali rilevanti<\/li>\n<li>una comunicazione chiara e affidabile<\/li>\n<li>un ecosistema digitale pi\u00f9 efficiente<\/li>\n<li>una migliore integrazione tra marketing, direzione e strutture operative<\/li>\n<\/ul>\n<p>Sono state create le basi per una crescita <strong>sostenibile e governata<\/strong>, in un settore dove la fiducia \u00e8 un asset primario.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c70e09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c70e09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63b7e39\" data-id=\"63b7e39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86c2a90 elementor-widget elementor-widget-spacer\" data-id=\"86c2a90\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d60fb5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d60fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50a3524\" data-id=\"50a3524\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2a5371 elementor-widget elementor-widget-text-editor\" data-id=\"f2a5371\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"text-align: center;\"><strong>Quando si parla di salute, il marketing deve prima di tutto essere responsabile.<br \/>E quando lo \u00e8 davvero, diventa un servizio alle persone, non solo alle aziende.<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd7c831 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd7c831\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b801f2\" data-id=\"8b801f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aff1444 elementor-widget elementor-widget-spacer\" data-id=\"aff1444\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div 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src=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/cerba3-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/cerba3-300x169.jpg 300w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/cerba3-1024x576.jpg 1024w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/cerba3-768x432.jpg 768w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/cerba3-1536x864.jpg 1536w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/03\/cerba3.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dare coerenza e direzione a un gruppo sanitario in forte crescita. Azienda: Cerba HealthCare Italia \u00a0 Parte di un gruppo internazionale dedicato alla diagnostica ambulatoriale e alle analisi cliniche presente in\u00a090\u00a0Paesi, Cerba HealthCare Italia \u00e8 specializzata nei settori dei laboratori analisi, medicina dello sport, medicina del lavoro, radiologia, poliambulatori e service lab. Nel nostro Paese [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cerba Healthcare Italia - Marco Daturi - Consulenza strategica di marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daturi.com\/qwerty\/cerba-healthcare-italia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cerba Healthcare Italia - Marco Daturi - Consulenza strategica di marketing\" \/>\n<meta property=\"og:description\" content=\"Dare coerenza e direzione a un gruppo sanitario in forte crescita. Azienda: Cerba HealthCare Italia \u00a0 Parte di un gruppo internazionale dedicato alla diagnostica ambulatoriale e alle analisi cliniche presente in\u00a090\u00a0Paesi, Cerba HealthCare Italia \u00e8 specializzata nei settori dei laboratori analisi, medicina dello sport, medicina del lavoro, radiologia, poliambulatori e service lab. 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