{"id":4353,"date":"2025-02-09T14:22:00","date_gmt":"2025-02-09T13:22:00","guid":{"rendered":"https:\/\/www.daturi.com\/qwerty\/?p=4353"},"modified":"2026-02-09T16:48:00","modified_gmt":"2026-02-09T15:48:00","slug":"festool","status":"publish","type":"post","link":"https:\/\/www.daturi.com\/qwerty\/festool\/","title":{"rendered":"Festool"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4353\" class=\"elementor elementor-4353\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4095dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4095dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2adf3e2\" data-id=\"2adf3e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d08fa2 elementor-widget elementor-widget-heading\" data-id=\"0d08fa2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Lanciare un brand quando il digitale non c\u2019era.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b939d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b939d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e9de0c\" data-id=\"8e9de0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cbec1d elementor-widget elementor-widget-spacer\" data-id=\"7cbec1d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66ef673 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66ef673\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de7bb50\" data-id=\"de7bb50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d3ac1c elementor-widget elementor-widget-text-editor\" data-id=\"4d3ac1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"color: inherit; font-family: inherit; font-size: 2rem; font-weight: bolder;\">Azienda: Festool<\/span><\/h2>\n<div>\u00a0<\/div>\n<div>Festool nasce alla fine degli anni \u201990 dalla divisione <span style=\"font-weight: bolder;\">Tooltechnik di Festo<\/span>, con l\u2019obiettivo di creare un brand dedicato esclusivamente agli\u00a0<span style=\"font-weight: bolder;\">elettroutensili professionali<\/span>\u00a0di alta qualit\u00e0.<\/div>\n<div>\n<div style=\"flex-grow: 1;\">\n<p>Un progetto ambizioso: un marchio nuovo, rivolto a professionisti esigenti, da posizionare rapidamente come riferimento di settore in un mercato altamente competitivo.<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caf9906 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caf9906\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f02e8c\" data-id=\"9f02e8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b53bd33 elementor-widget elementor-widget-image\" data-id=\"b53bd33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2025\/02\/festo-ol2.png\" class=\"attachment-large size-large wp-image-4373\" alt=\"\" srcset=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2025\/02\/festo-ol2.png 1000w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2025\/02\/festo-ol2-300x150.png 300w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2025\/02\/festo-ol2-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f49b57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f49b57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-876a4a6\" data-id=\"876a4a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a739af8 elementor-widget elementor-widget-spacer\" data-id=\"a739af8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1042c68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1042c68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2311f5\" data-id=\"c2311f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b54d279 elementor-widget elementor-widget-text-editor\" data-id=\"b54d279\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wp-block-columns\">\n<h2 class=\"wp-block-column\"><strong style=\"color: inherit; font-family: inherit; font-size: 2rem;\">Informazioni<\/strong><\/h2>\n<\/div>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<li><strong>Settore:<\/strong> Elettroutensili professionali<\/li>\n<li><strong>Periodo:<\/strong> 1999-2000<\/li>\n<li><strong>Ruolo:<\/strong> Responsabile Marketing \u2013 Filiale italiana<\/li>\n<li><strong>Contesto:<\/strong> Brand launch, marketing operativo, supporto vendite<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e83aee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e83aee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a754ad\" data-id=\"7a754ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87bbc22 elementor-widget elementor-widget-spacer\" data-id=\"87bbc22\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6844114 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6844114\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29bc5ec\" data-id=\"29bc5ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d97e3ff elementor-widget elementor-widget-image\" data-id=\"d97e3ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/02\/festool2-1.jpg\" class=\"attachment-full size-full wp-image-4357\" alt=\"\" srcset=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/02\/festool2-1.jpg 1920w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/02\/festool2-1-300x169.jpg 300w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/02\/festool2-1-1024x576.jpg 1024w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/02\/festool2-1-768x432.jpg 768w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2026\/02\/festool2-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00e8a27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00e8a27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a4040f\" data-id=\"1a4040f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0d6214 elementor-widget elementor-widget-spacer\" data-id=\"c0d6214\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e900351 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e900351\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee17402\" data-id=\"ee17402\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29711a8 elementor-widget elementor-widget-text-editor\" data-id=\"29711a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Il contesto<\/strong><\/h2>\n<p>Alla fine degli anni \u201990 il marketing era molto diverso da oggi.<br \/>Il digitale muoveva i primi passi, non esistevano social network, n\u00e9 strumenti avanzati di analisi o automazione.<\/p>\n<p>La comunicazione passava da:<\/p>\n<ul>\n<li>riviste specializzate<\/li>\n<li>eventi sul territorio<\/li>\n<li>relazione diretta con la rete vendita<\/li>\n<li>materiali fisici e formazione<\/li>\n<\/ul>\n<p>Lanciare un brand significava <strong>esserci<\/strong>, prima ancora che comunicare.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>La sfida<\/strong><\/h2>\n<p>La sfida non era promuovere un prodotto, ma:<\/p>\n<ul>\n<li><strong>costruire la credibilit\u00e0 di un brand nuovo<\/strong><\/li>\n<li>supportare una rete vendita che doveva crederci per prima<\/li>\n<li>adattare il posizionamento internazionale al mercato italiano<\/li>\n<li>lavorare con strumenti limitati, ma grande autonomia<\/li>\n<\/ul>\n<p>Tutto doveva essere costruito da zero o quasi.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Cosa ho fatto<\/strong><\/h2>\n<p>Mi sono occupato di <strong>tutto il marketing <\/strong>per il lancio di Festool in Italia, coordinandomi direttamente con la casa madre in Germania, dove mi recavo mensilmente per training e allineamento strategico.<\/p>\n<p>In particolare:<\/p>\n<ul>\n<li>realizzazione del <strong>primo sito web completo<\/strong> del brand per il mercato italiano<\/li>\n<li>sviluppo dei materiali di comunicazione per rivenditori e clienti finali<\/li>\n<li>organizzazione di eventi e iniziative sul territorio<\/li>\n<li>supporto diretto alla rete vendita<\/li>\n<li>attivit\u00e0 promozionali e concorsi B2B<\/li>\n<li>collaborazione con riviste specializzate di settore<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Un lavoro fortemente pratico, svolto in autonomia con il supporto di agenzie esterne, in un contesto ancora poco strutturato dal punto di vista tecnologico.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Risultato<\/strong><\/h2>\n<p>Festool si \u00e8 affermato rapidamente come <strong>brand di riferimento nel settore degli elettroutensili professionali<\/strong>, costruendo una reputazione basata su qualit\u00e0, precisione e affidabilit\u00e0.<\/p>\n<p>Per me \u00e8 stata un\u2019esperienza fondamentale:<\/p>\n<ul>\n<li>primo vero progetto di <strong>brand building completo<\/strong><\/li>\n<li>responsabilit\u00e0 ampia fin da giovane<\/li>\n<li>apprendimento sul campo di cosa significhi portare un brand sul mercato<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c70e09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c70e09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63b7e39\" data-id=\"63b7e39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86c2a90 elementor-widget elementor-widget-spacer\" data-id=\"86c2a90\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d60fb5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d60fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50a3524\" data-id=\"50a3524\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2a5371 elementor-widget elementor-widget-text-editor\" data-id=\"f2a5371\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"text-align: left;\"><strong>Le tecnologie cambiano ma la credibilit\u00e0 di un brand nasce sempre dalla coerenza tra ci\u00f2 che promette e ci\u00f2 che le persone vivono.<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd7c831 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd7c831\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b801f2\" data-id=\"8b801f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aff1444 elementor-widget elementor-widget-spacer\" data-id=\"aff1444\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2577d1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2577d1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-089b95c\" data-id=\"089b95c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba8779 elementor-widget elementor-widget-image\" data-id=\"4ba8779\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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quando il digitale non c\u2019era. Azienda: Festool \u00a0 Festool nasce alla fine degli anni \u201990 dalla divisione Tooltechnik di Festo, con l\u2019obiettivo di creare un brand dedicato esclusivamente agli\u00a0elettroutensili professionali\u00a0di alta qualit\u00e0. Un progetto ambizioso: un marchio nuovo, rivolto a professionisti esigenti, da posizionare rapidamente come riferimento di settore in un mercato [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Festool - Marco Daturi - Consulenza strategica di marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daturi.com\/qwerty\/festool\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Festool - Marco Daturi - Consulenza strategica di marketing\" \/>\n<meta property=\"og:description\" content=\"Lanciare un brand quando il digitale non c\u2019era. 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