{"id":2213,"date":"2023-01-28T16:19:34","date_gmt":"2023-01-28T15:19:34","guid":{"rendered":"https:\/\/www.daturi.com\/qwerty\/?page_id=2213"},"modified":"2026-02-16T17:51:30","modified_gmt":"2026-02-16T16:51:30","slug":"change-marketing","status":"publish","type":"page","link":"https:\/\/www.daturi.com\/qwerty\/change-marketing\/","title":{"rendered":"Change Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2213\" class=\"elementor elementor-2213\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5427120 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5427120\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80a6ec3\" data-id=\"80a6ec3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d071906 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d071906\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d5b09d2\" data-id=\"d5b09d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e987eee elementor-widget elementor-widget-video\" data-id=\"e987eee\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=ceCzo5Jw0uk&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-149d538\" data-id=\"149d538\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-460bdf7 elementor-widget elementor-widget-heading\" data-id=\"460bdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Il mio libro:<br>CHANGE MARKETING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae946d elementor-widget elementor-widget-text-editor\" data-id=\"bae946d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>La mia ultima pubblicazione che spiega come gestire il cambiamento partendo dalla revisione della corporate identity.<\/p><p>228 pagine | 4 sezioni | 3 extra<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb247cd elementor-star-rating--align-center elementor--star-style-star_fontawesome elementor-widget elementor-widget-star-rating\" data-id=\"cb247cd\" data-element_type=\"widget\" data-widget_type=\"star-rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n@charset \"UTF-8\";.elementor-star-rating{color:#ccd6df;font-family:eicons;display:inline-block}.elementor-star-rating i{display:inline-block;position:relative;font-style:normal;cursor:default}.elementor-star-rating i:before{content:\"\\e934\";display:block;font-size:inherit;font-family:inherit;position:absolute;overflow:hidden;color:#f0ad4e;top:0;left:0}.elementor-star-rating .elementor-star-empty:before{content:none}.elementor-star-rating .elementor-star-1:before{width:10%}.elementor-star-rating .elementor-star-2:before{width:20%}.elementor-star-rating .elementor-star-3:before{width:30%}.elementor-star-rating .elementor-star-4:before{width:40%}.elementor-star-rating .elementor-star-5:before{width:50%}.elementor-star-rating .elementor-star-6:before{width:60%}.elementor-star-rating .elementor-star-7:before{width:70%}.elementor-star-rating .elementor-star-8:before{width:80%}.elementor-star-rating .elementor-star-9:before{width:90%}.elementor-star-rating__wrapper{display:flex;align-items:center}.elementor-star-rating__title{margin-right:10px}.elementor-star-rating--align-right .elementor-star-rating__wrapper{text-align:right;justify-content:flex-end}.elementor-star-rating--align-left .elementor-star-rating__wrapper{text-align:left;justify-content:flex-start}.elementor-star-rating--align-center .elementor-star-rating__wrapper{text-align:center;justify-content:center}.elementor-star-rating--align-justify .elementor-star-rating__title{margin-right:auto}@media (max-width:1024px){.elementor-star-rating-tablet--align-right .elementor-star-rating__wrapper{text-align:right;justify-content:flex-end}.elementor-star-rating-tablet--align-left .elementor-star-rating__wrapper{text-align:left;justify-content:flex-start}.elementor-star-rating-tablet--align-center .elementor-star-rating__wrapper{text-align:center;justify-content:center}.elementor-star-rating-tablet--align-justify .elementor-star-rating__title{margin-right:auto}}@media (max-width:767px){.elementor-star-rating-mobile--align-right .elementor-star-rating__wrapper{text-align:right;justify-content:flex-end}.elementor-star-rating-mobile--align-left .elementor-star-rating__wrapper{text-align:left;justify-content:flex-start}.elementor-star-rating-mobile--align-center .elementor-star-rating__wrapper{text-align:center;justify-content:center}.elementor-star-rating-mobile--align-justify .elementor-star-rating__title{margin-right:auto}}.last-star{letter-spacing:0}.elementor--star-style-star_unicode .elementor-star-rating{font-family:Arial,Helvetica,sans-serif}.elementor--star-style-star_unicode .elementor-star-rating i:not(.elementor-star-empty):before{content:\"\u2605\"}<\/style>\n\t\t<div class=\"elementor-star-rating__wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-star-rating\" title=\"5\/5\" itemtype=\"http:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\"><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i><i class=\"elementor-star-full\">&#xE934;<\/i> <span itemprop=\"ratingValue\" class=\"elementor-screen-only\">5\/5<\/span><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d877087 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"d877087\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pulse\" href=\"https:\/\/www.amazon.it\/Change-Marketing-cambiamento-partendo-corporate\/dp\/B09T24CGFB\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Su Amazon<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5520f55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5520f55\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b60494\" data-id=\"5b60494\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d274f3e elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d274f3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"Non puoi tornare indietro e cambiare l\u2019inizio, ma puoi iniziare da dove sei e cambiare il finale\" C.S. Lewis<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8338bef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8338bef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea9e2e9\" data-id=\"ea9e2e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01b110a elementor-widget elementor-widget-heading\" data-id=\"01b110a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dicono del libro<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee68a0f elementor-widget elementor-widget-accordion\" data-id=\"ee68a0f\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-accordion{text-align:left}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2491\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2491\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Fr\u00e9d\u00e9ric Szakal<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2491\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2491\"><p data-start=\"0\" data-end=\"103\">Passione e generosit\u00e0.<br data-start=\"22\" data-end=\"25\" \/>Sono le due parole che mi vengono pi\u00f9 spontanee per descrivere Marco Daturi.<\/p><p data-start=\"105\" data-end=\"299\">Marco \u00e8 un uomo ricco di passioni: la subacquea, la fotografia, la cucina e il marketing. Di quest\u2019ultima ha fatto la sua professione, il settore in cui opera con successo da oltre trent\u2019anni.<\/p><p data-start=\"301\" data-end=\"636\" data-is-last-node=\"\" data-is-only-node=\"\">In un momento in cui la societ\u00e0 e il mondo del marketing evolvono con una rapidit\u00e0 impressionante, quest\u2019opera sar\u00e0 utile a tutti i professionisti e agli imprenditori che, come me, si interrogano sulle migliori pratiche e sui cambiamenti strategici da mettere in atto per restare sul mercato e, soprattutto, per essere pi\u00f9 competitivi.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2492\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2492\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Marco Maggi<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2492\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2492\"><p data-start=\"0\" data-end=\"347\">Quando, qualche tempo fa, Marco mi parl\u00f2 per la prima volta dell\u2019idea di scrivere questo libro, non ebbi alcun dubbio che sarebbe riuscito a realizzarlo. Conosco Marco da quando eravamo ragazzi: dagli anni degli studi alle prime esperienze lavorative, senza mai perderci di vista, fino agli sviluppi pi\u00f9 recenti della sua attivit\u00e0 professionale.<\/p><p data-start=\"349\" data-end=\"960\">Quello che so di lui \u00e8 che il desiderio di scoprire, di confrontarsi con il mondo esterno e la sua determinazione lo hanno sempre portato a esplorare nuovi ambiti e temi, anche molto diversi tra loro, ma mai in modo banale o superficiale. Al contrario, sempre con un approccio scientifico, andando a \u201cscavare\u201d nell\u2019argomento, nella disciplina o persino nell\u2019hobby, in modo analitico e professionale, fino ad arrivare a coglierne e assaporarne l\u2019essenza. E poi comprenderla davvero, capire se c\u2019\u00e8 ancora qualcosa da aggiungere, da scoprire o semplicemente da fare proprio per poterlo condividere con gli altri.<\/p><p data-start=\"962\" data-end=\"1275\" data-is-last-node=\"\" data-is-only-node=\"\">Ed \u00e8 proprio questo che troverete tra le righe di questo libro: il desiderio e l\u2019entusiasmo per la ricerca, l\u2019agilit\u00e0 nel cambiare prospettiva per arrivare al cuore e all\u2019essenza di un tema, comprenderlo fino in fondo e poi ripartire, trovando il punto di partenza e l\u2019energia per tuffarsi in una nuova avventura.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2493\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2493\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Giulio Cipriani<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2493\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2493\"><p data-start=\"16\" data-end=\"274\">Al di l\u00e0 dei contenuti specifici, in cui i riferimenti e i principi generali del marketing sono naturalmente ben evidenti, il libro racconta proprio il cambiamento inteso prima di tutto come evoluzione del proprio modo di pensare e di percepire l\u2019azienda.<\/p><p data-start=\"276\" data-end=\"512\">\u00c8 uno strumento molto fruibile e di rapida lettura, comprensibile anche grazie ai case history ben esposti, nei quali emerge chiaramente la matrice guida del \u201cpensiero del cambiamento\u201d, applicata con successo nella realt\u00e0 dall\u2019autore.<\/p><p data-start=\"514\" data-end=\"775\" data-is-last-node=\"\" data-is-only-node=\"\">Lo consiglio vivamente, soprattutto ai liberi professionisti o ai piccoli imprenditori come me, che vivono troppo immersi nella quotidianit\u00e0 e magari considerano queste letture lontane dalla propria realt\u00e0. \u00c8 un ottimo punto di partenza per ripensare s\u00e9 stessi.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2494\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2494\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Denise Cumella<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2494\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2494\"><p>In questo momento storico di grandi cambiamenti \u00e8 davvero necessario rivedere il nostro modo di fare marketing.<br data-start=\"111\" data-end=\"114\" \/>Questo libro \u00e8 una valida guida in questo percorso.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2495\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2495\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">GiovanPaolo Cesaro<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2495\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2495\"><p>Un libro interessante che anticipa, in modo del tutto inaspettato, le dinamiche future dei mercati.<br data-start=\"99\" data-end=\"102\" \/>Gli spunti di lettura, tecnici e coinvolgenti, incorniciano questo splendido spaccato del prossimo futuro.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2496\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2496\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Vanessa Celot<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2496\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2496\"><p data-start=\"0\" data-end=\"180\">Cercavo un aiuto per mettere ordine alle mie idee su come rinnovare il mio modo di comunicare. Leggendo <em data-start=\"104\" data-end=\"122\">Change Marketing<\/em> ho trovato spunti concreti e una guida di lavoro utile.<\/p><p data-start=\"182\" data-end=\"412\">Le spiegazioni sono chiare, corredate da esempi di aziende seguite direttamente dall\u2019autore attraverso il suo metodo e, nelle ultime pagine, da un vero e proprio workbook per raccogliere le idee e iniziare a metterle in pratica.<\/p><p data-start=\"414\" data-end=\"598\" data-is-last-node=\"\" data-is-only-node=\"\">Un altro aspetto che ho apprezzato \u00e8 quello grafico: l\u2019impaginazione \u00e8 ben organizzata e l\u2019uso di colori, schemi, infografiche e fotografie rende la lettura pi\u00f9 piacevole e scorrevole.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee76b3f elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"ee76b3f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pulse\" href=\"https:\/\/www.amazon.it\/Change-Marketing-cambiamento-partendo-corporate\/dp\/B09T24CGFB\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Su Amazon<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b34c2 elementor-widget elementor-widget-image\" data-id=\"e1b34c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/Daturi_04.jpg\" class=\"attachment-full size-full wp-image-2878\" alt=\"MARCO DATURI LIBRO CHANGE MARKETING\" srcset=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/Daturi_04.jpg 1600w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/Daturi_04-300x200.jpg 300w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/Daturi_04-1024x682.jpg 1024w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/Daturi_04-768x512.jpg 768w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/Daturi_04-1536x1023.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c56f620 elementor-widget elementor-widget-text-editor\" data-id=\"c56f620\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"1903e42e-6d88-4e4c-a6bb-55dfe5213fd4\" data-testid=\"conversation-turn-17\" data-scroll-anchor=\"false\" data-turn=\"user\"><\/article><article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:70807bf0-d5bd-4754-85ea-828dfda9f2a3-8\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"0f8b89b8-4e3f-49a8-a356-631aa47f569b\" data-message-model-slug=\"gpt-5-2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"><p data-start=\"0\" data-end=\"244\">Il cambiamento spesso spaventa, ma \u00e8 sempre necessario affrontarlo anche in ambito lavorativo, sia per rispondere a un evento di forte impatto, sia per evitare di scivolare nell\u2019ultima fase naturale del ciclo di vita del prodotto: il declino.<\/p><p data-start=\"246\" data-end=\"397\"><strong><em data-start=\"246\" data-end=\"264\">Change Marketing<\/em> \u00e8 lo strumento chiave per guidare questo cambiamento verso una nuova rotta, definita all\u2019interno di una chiara visione strategica.<\/strong><\/p><p data-start=\"399\" data-end=\"550\">Il metodo di organizzazione delle attivit\u00e0 parte da un\u2019analisi preliminare di check-up, indispensabile per avere un quadro completo della situazione.<\/p><p data-start=\"552\" data-end=\"708\">Segue poi la revisione della corporate identity, che viene tradotta operativamente in una serie di strumenti funzionali al raggiungimento degli obiettivi.<\/p><p data-start=\"710\" data-end=\"1089\">La corporate identity definisce la vision, la mission e i valori fondanti dell\u2019azienda; racchiude cultura, storia e competenze. Ha una personalit\u00e0 ben definita e si esprime attraverso una propria immagine e un proprio tone of voice che, insieme alla value proposition, contribuiscono a costruire la reputazione aziendale e la brand identity percepita dagli stakeholder esterni.<\/p><p data-start=\"1091\" data-end=\"1412\" data-is-last-node=\"\" data-is-only-node=\"\">Viene inoltre illustrato il <strong>Corporate Identity Matrix Framework<\/strong>, un utile strumento di lavoro che offre una visione strutturata e comprensibile dell\u2019identit\u00e0 aziendale: una guida per la comunicazione, pensata per valorizzare al meglio la corporate identity e valutarne l\u2019impatto reputazionale verso tutti gli stakeholder.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/article>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3693e elementor-widget elementor-widget-video\" data-id=\"7a3693e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=nDxfjPzP6k8&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3537a71 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"3537a71\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pulse\" href=\"https:\/\/www.amazon.it\/Change-Marketing-cambiamento-partendo-corporate\/dp\/B09T24CGFB\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Su Amazon<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b9c1d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b9c1d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88a59e4\" data-id=\"88a59e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-845fb13 elementor-widget elementor-widget-spacer\" data-id=\"845fb13\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b388a3e elementor-widget elementor-widget-heading\" data-id=\"b388a3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nel libro viene presentato il metodo della Corporate Identity Matrix.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77bc3d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77bc3d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d99cbe\" data-id=\"0d99cbe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c4a2e6 elementor-widget elementor-widget-hotspot\" data-id=\"6c4a2e6\" data-element_type=\"widget\" data-settings=\"{&quot;hotspot&quot;:[{&quot;_id&quot;:&quot;a02b63a&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.zeropixel.it\\\/come-definire-la-corporate-identity-aziendale\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_width&quot;:null,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:55,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:58,&quot;sizes&quot;:[]},&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_tooltip_content&quot;:&quot;Aggiungi il testo dedl Tooltip qui&quot;,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_tooltip_position&quot;:&quot;no&quot;,&quot;hotspot_position&quot;:null,&quot;hotspot_tooltip_width&quot;:null,&quot;hotspot_tooltip_text_wrap&quot;:null}],&quot;hotspot_sequenced_animation&quot;:&quot;no&quot;,&quot;tooltip_position&quot;:&quot;top&quot;,&quot;tooltip_trigger&quot;:&quot;click&quot;,&quot;tooltip_animation&quot;:&quot;e-hotspot--fade-in-out&quot;}\" data-widget_type=\"hotspot.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.19.0 - 05-02-2024 *\/\n@keyframes e-hotspot-soft-beat{0%{transform:scale(1)}to{transform:scale(1.1)}}@keyframes e-hotspot-expand{0%{transform:scale(.5);opacity:1}to{transform:scale(1.5);opacity:0}}.elementor-widget-hotspot{display:flex;justify-content:var(--background-align)}.elementor-widget-hotspot .elementor-widget-container{position:relative;display:inline-block;width:var(--container-width);max-width:var(--container-max-width);height:var(--container-height)}.elementor-widget-hotspot .elementor-widget-container>img{display:block;width:var(--image-width,auto);height:var(--container-height);opacity:var(--opacity,1)}.e-hotspot{z-index:1;display:flex;align-items:center;justify-content:center;position:absolute}.e-hotspot--position-left.e-hotspot--position-top{transform:translate(calc(-1 * var(--hotspot-translate-x)),calc(-1 * var(--hotspot-translate-y)))}.e-hotspot--position-left.e-hotspot--position-bottom{transform:translate(calc(-1 * var(--hotspot-translate-x)),var(--hotspot-translate-y))}.e-hotspot--position-right.e-hotspot--position-top{transform:translate(var(--hotspot-translate-x),calc(-1 * var(--hotspot-translate-y)))}.e-hotspot--position-right.e-hotspot--position-bottom{transform:translate(var(--hotspot-translate-x),var(--hotspot-translate-y))}.e-hotspot--active{z-index:2}.e-hotspot__inner-circle,.e-hotspot__outer-circle{content:\"\";display:inline-block;box-sizing:content-box;border-radius:50%}.e-hotspot__inner-circle{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);background-color:var(--hotspot-color);padding:calc(var(--hotspot-size, 18px) \/ 2)}.e-hotspot__outer-circle{background-color:var(--hotspot-color);padding:var(--hotspot-padding,4px)}.e-hotspot--icon .e-hotspot__button,.e-hotspot__outer-circle{width:var(--hotspot-size,18px);height:var(--hotspot-size,18px)}.e-hotspot--icon .e-hotspot__button{line-height:0;box-sizing:content-box;font-size:var(--hotspot-size,18px)}.e-hotspot__icon,.e-hotspot__label{display:flex;justify-content:center;align-items:center}.e-hotspot__icon svg,.e-hotspot__label svg{height:var(--hotspot-size,18px);width:auto}.e-hotspot__button{cursor:pointer;position:relative;display:grid;grid-auto-flow:column;justify-content:center;color:var(--hotspot-color);font-size:var(--hotspot-size,18px);min-width:var(--hotspot-button-width);min-height:var(--hotspot-button-height)}.e-hotspot__button:before{z-index:-2;content:\"\";width:100%;height:100%;left:-5px;top:-5px;position:absolute;padding:5px;box-sizing:content-box}.e-hotspot__button svg{fill:var(--hotspot-color)}.e-hotspot:not(.e-hotspot--circle) .e-hotspot__button{min-width:var(--hotspot-min-width);min-height:var(--hotspot-min-height);background-color:var(--hotspot-box-color);padding:var(--hotspot-padding,4px);border-radius:var(--hotspot-border-radius,3px)}.e-hotspot:not(.e-hotspot--circle) .e-hotspot__button:before{border-radius:var(--hotspot-border-radius,3px)}.e-hotspot:not(.e-hotspot--circle) .e-hotspot--expand:before{background-color:var(--hotspot-box-color)}.e-hotspot--overlay{opacity:.7;transition:opacity .2s}.e-hotspot--active .e-hotspot--overlay,.e-hotspot--overlay:hover{opacity:1}.e-hotspot--soft-beat{animation:e-hotspot-soft-beat .7s infinite alternate;animation-timing-function:ease}.e-hotspot--expand .e-hotspot__outer-circle{animation:e-hotspot-expand 2s infinite}.e-hotspot:not(.e-hotspot--circle) .e-hotspot--expand:before{content:\"\";width:100%;height:100%;position:absolute;z-index:-1;opacity:0;animation:e-hotspot-expand 2s infinite}.e-hotspot--sequenced{animation:fadeIn .3s;animation-iteration-count:1;animation-fill-mode:both}.e-hotspot__direction-mask{overflow:hidden;position:absolute;pointer-events:none}.e-hotspot__tooltip{white-space:var(--white-space,nowrap);transition-property:transform,opacity;transition-duration:var(--tooltip-transition-duration,.5s);transform-origin:center center;position:absolute;pointer-events:none;color:var(--tooltip-text-color,#fff);text-align:var(--tooltip-align);min-width:var(--tooltip-min-width);padding:var(--tooltip-padding,8px);border-radius:var(--tooltip-border-radius);background-color:var(--tooltip-color)}.e-hotspot__tooltip p:last-of-type{margin-bottom:0}.e-hotspot__direction-mask .e-hotspot__tooltip{box-shadow:none!important;position:static}.e-hotspot--active .e-hotspot__tooltip{pointer-events:visible}.e-hotspot--fade-in-out{opacity:0}.e-hotspot--active .e-hotspot--fade-in-out{opacity:1}.e-hotspot--fade-grow{opacity:0;transform:scale(0)}.e-hotspot--active .e-hotspot--fade-grow{opacity:1;transform:scale(1)}.e-hotspot--override-tooltip-animation-from-top,.e-hotspot--tooltip-animation-from-top{transform:translateY(calc(-100% - 1px))}.e-hotspot--override-tooltip-animation-from-left,.e-hotspot--tooltip-animation-from-left{transform:translate(calc(-100% - 1px))}.e-hotspot--override-tooltip-animation-from-right,.e-hotspot--tooltip-animation-from-right{transform:translate(calc(100% + 1px))}.e-hotspot--override-tooltip-animation-from-bottom,.e-hotspot--tooltip-animation-from-bottom{transform:translateY(calc(100% + 1px))}.e-hotspot--fade-direction{opacity:0}.e-hotspot--active .e-hotspot--fade-direction,.e-hotspot--active .e-hotspot--slide-direction{transform:translate(0) scale(1);opacity:1}.e-hotspot--show-tooltip{transition:none;opacity:1;pointer-events:visible;transform:translate(0)}<\/style><img decoding=\"async\" width=\"1600\" height=\"932\" src=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/04-corporate-id-matrix.jpg\" class=\"attachment-full size-full wp-image-2841\" alt=\"corporate identity\" srcset=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/04-corporate-id-matrix.jpg 1600w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/04-corporate-id-matrix-300x175.jpg 300w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/04-corporate-id-matrix-1024x596.jpg 1024w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/04-corporate-id-matrix-768x447.jpg 768w, https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/04-corporate-id-matrix-1536x895.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-a02b63a  e-hotspot--position-left e-hotspot--position-top e-hotspot--link e-hotspot--no-tooltip e-hotspot--circle\" href=\"https:\/\/www.zeropixel.it\/come-definire-la-corporate-identity-aziendale\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__outer-circle\"><\/div>\n\t\t\t\t\t\t<div class=\"e-hotspot__inner-circle\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Il mio libro:CHANGE MARKETING La mia ultima pubblicazione che spiega come gestire il cambiamento partendo dalla revisione della corporate identity. 228 pagine | 4 sezioni | 3 extra &#xE934;&#xE934;&#xE934;&#xE934;&#xE934; 5\/5 Su Amazon &#8220;Non puoi tornare indietro e cambiare l\u2019inizio, ma puoi iniziare da dove sei e cambiare il finale&#8221; C.S. Lewis Dicono del libro Fr\u00e9d\u00e9ric [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Change Marketing - Marco Daturi - Consulenza strategica di marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daturi.com\/qwerty\/change-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Change Marketing - Marco Daturi - Consulenza strategica di marketing\" \/>\n<meta property=\"og:description\" content=\"Il mio libro:CHANGE MARKETING La mia ultima pubblicazione che spiega come gestire il cambiamento partendo dalla revisione della corporate identity. 228 pagine | 4 sezioni | 3 extra &#xE934;&#xE934;&#xE934;&#xE934;&#xE934; 5\/5 Su Amazon &#8220;Non puoi tornare indietro e cambiare l\u2019inizio, ma puoi iniziare da dove sei e cambiare il finale&#8221; C.S. Lewis Dicono del libro Fr\u00e9d\u00e9ric [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.daturi.com\/qwerty\/change-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Marco Daturi - Consulenza strategica di marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/datcomdimarcodaturi\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T16:51:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/Daturi_04.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.daturi.com\/qwerty\/change-marketing\/\",\"url\":\"https:\/\/www.daturi.com\/qwerty\/change-marketing\/\",\"name\":\"Change Marketing - Marco Daturi - Consulenza strategica di marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.daturi.com\/qwerty\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.daturi.com\/qwerty\/change-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.daturi.com\/qwerty\/change-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/Daturi_04.jpg\",\"datePublished\":\"2023-01-28T15:19:34+00:00\",\"dateModified\":\"2026-02-16T16:51:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.daturi.com\/qwerty\/change-marketing\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.daturi.com\/qwerty\/change-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.daturi.com\/qwerty\/change-marketing\/#primaryimage\",\"url\":\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/Daturi_04.jpg\",\"contentUrl\":\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/Daturi_04.jpg\",\"width\":1600,\"height\":1066,\"caption\":\"MARCO DATURI LIBRO CHANGE MARKETING\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.daturi.com\/qwerty\/change-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.daturi.com\/qwerty\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Change Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.daturi.com\/qwerty\/#website\",\"url\":\"https:\/\/www.daturi.com\/qwerty\/\",\"name\":\"Marco Daturi\",\"description\":\"MARCO DATURI | DATCOM - Exploring Marketing Since 1993\",\"publisher\":{\"@id\":\"https:\/\/www.daturi.com\/qwerty\/#\/schema\/person\/6e8fa77dcea73d45384c682698c35b99\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.daturi.com\/qwerty\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.daturi.com\/qwerty\/#\/schema\/person\/6e8fa77dcea73d45384c682698c35b99\",\"name\":\"Marco Daturi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.daturi.com\/qwerty\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2020\/01\/cropped-datcom.jpg\",\"contentUrl\":\"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2020\/01\/cropped-datcom.jpg\",\"width\":512,\"height\":512,\"caption\":\"Marco Daturi\"},\"logo\":{\"@id\":\"https:\/\/www.daturi.com\/qwerty\/#\/schema\/person\/image\/\"},\"description\":\"Marketing professional with several passions about technology, sport and explorations.\",\"sameAs\":[\"https:\/\/www.daturi.com\",\"https:\/\/www.facebook.com\/datcomdimarcodaturi\/\",\"https:\/\/www.instagram.com\/marcodaturi\/\",\"https:\/\/www.linkedin.com\/in\/marcodaturi\",\"https:\/\/www.youtube.com\/channel\/UCI0ka81tWumbkDW3QTkSdVw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Change Marketing - Marco Daturi - Consulenza strategica di marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.daturi.com\/qwerty\/change-marketing\/","og_locale":"it_IT","og_type":"article","og_title":"Change Marketing - Marco Daturi - Consulenza strategica di marketing","og_description":"Il mio libro:CHANGE MARKETING La mia ultima pubblicazione che spiega come gestire il cambiamento partendo dalla revisione della corporate identity. 228 pagine | 4 sezioni | 3 extra &#xE934;&#xE934;&#xE934;&#xE934;&#xE934; 5\/5 Su Amazon &#8220;Non puoi tornare indietro e cambiare l\u2019inizio, ma puoi iniziare da dove sei e cambiare il finale&#8221; C.S. Lewis Dicono del libro Fr\u00e9d\u00e9ric [&hellip;]","og_url":"https:\/\/www.daturi.com\/qwerty\/change-marketing\/","og_site_name":"Marco Daturi - Consulenza strategica di marketing","article_publisher":"https:\/\/www.facebook.com\/datcomdimarcodaturi\/","article_modified_time":"2026-02-16T16:51:30+00:00","og_image":[{"url":"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/Daturi_04.jpg"}],"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.daturi.com\/qwerty\/change-marketing\/","url":"https:\/\/www.daturi.com\/qwerty\/change-marketing\/","name":"Change Marketing - Marco Daturi - Consulenza strategica di marketing","isPartOf":{"@id":"https:\/\/www.daturi.com\/qwerty\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.daturi.com\/qwerty\/change-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.daturi.com\/qwerty\/change-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/Daturi_04.jpg","datePublished":"2023-01-28T15:19:34+00:00","dateModified":"2026-02-16T16:51:30+00:00","breadcrumb":{"@id":"https:\/\/www.daturi.com\/qwerty\/change-marketing\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.daturi.com\/qwerty\/change-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.daturi.com\/qwerty\/change-marketing\/#primaryimage","url":"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/Daturi_04.jpg","contentUrl":"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2023\/01\/Daturi_04.jpg","width":1600,"height":1066,"caption":"MARCO DATURI LIBRO CHANGE MARKETING"},{"@type":"BreadcrumbList","@id":"https:\/\/www.daturi.com\/qwerty\/change-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.daturi.com\/qwerty\/"},{"@type":"ListItem","position":2,"name":"Change Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.daturi.com\/qwerty\/#website","url":"https:\/\/www.daturi.com\/qwerty\/","name":"Marco Daturi","description":"MARCO DATURI | DATCOM - Exploring Marketing Since 1993","publisher":{"@id":"https:\/\/www.daturi.com\/qwerty\/#\/schema\/person\/6e8fa77dcea73d45384c682698c35b99"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.daturi.com\/qwerty\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":["Person","Organization"],"@id":"https:\/\/www.daturi.com\/qwerty\/#\/schema\/person\/6e8fa77dcea73d45384c682698c35b99","name":"Marco Daturi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.daturi.com\/qwerty\/#\/schema\/person\/image\/","url":"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2020\/01\/cropped-datcom.jpg","contentUrl":"https:\/\/www.daturi.com\/qwerty\/wp-content\/uploads\/2020\/01\/cropped-datcom.jpg","width":512,"height":512,"caption":"Marco Daturi"},"logo":{"@id":"https:\/\/www.daturi.com\/qwerty\/#\/schema\/person\/image\/"},"description":"Marketing professional with several passions about technology, sport and explorations.","sameAs":["https:\/\/www.daturi.com","https:\/\/www.facebook.com\/datcomdimarcodaturi\/","https:\/\/www.instagram.com\/marcodaturi\/","https:\/\/www.linkedin.com\/in\/marcodaturi","https:\/\/www.youtube.com\/channel\/UCI0ka81tWumbkDW3QTkSdVw"]}]}},"_links":{"self":[{"href":"https:\/\/www.daturi.com\/qwerty\/wp-json\/wp\/v2\/pages\/2213"}],"collection":[{"href":"https:\/\/www.daturi.com\/qwerty\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.daturi.com\/qwerty\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.daturi.com\/qwerty\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daturi.com\/qwerty\/wp-json\/wp\/v2\/comments?post=2213"}],"version-history":[{"count":55,"href":"https:\/\/www.daturi.com\/qwerty\/wp-json\/wp\/v2\/pages\/2213\/revisions"}],"predecessor-version":[{"id":4729,"href":"https:\/\/www.daturi.com\/qwerty\/wp-json\/wp\/v2\/pages\/2213\/revisions\/4729"}],"wp:attachment":[{"href":"https:\/\/www.daturi.com\/qwerty\/wp-json\/wp\/v2\/media?parent=2213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}