1.0Marco Daturi - Consulenza strategica di marketinghttps://www.daturi.com/qwertyMarco Daturihttps://www.daturi.com/qwerty/author/marco/rich600338<blockquote class="wp-embedded-content" data-secret="D0VeC28TUF"><a href="https://www.daturi.com/qwerty/amazon-parapharmacy-in-milan-first-impressions/">Amazon Parapharmacy in Milan: first impressions</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.daturi.com/qwerty/amazon-parapharmacy-in-milan-first-impressions/embed/#?secret=D0VeC28TUF" width="600" height="338" title="“Amazon Parapharmacy in Milan: first impressions” — Marco Daturi - Consulenza strategica di marketing" data-secret="D0VeC28TUF" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://www.daturi.com/qwerty/wp-content/uploads/2025/02/amazon-parafarmacia2.jpg19201080SnippetAmazon’s new parapharmacy in Milan is an intriguing experiment, blending retail and technology. However, the digital integration feels incomplete, with limited benefits for Prime users. The real strategy seems to focus on online expansion rather than revolutionizing the in-store experience. Amazon Parapharmacy: between media hype and an experience that raises doubts This morning, I visited […]